Parent's Know
Client: Brain Balance
Contracted By: Daily Planet Productions
Brain Balance needed a compelling video campaign to highlight the impact of their program through real stories of parents and children. The goal? Emotionally resonant, concise, and adaptable videos that would connect with parents considering the program for their own children.
Credits
Producers
Amy Stewart
Julie Hoffman
Animators
Brad Naugle
Tim Berthiaume
Ashley Lee
Illustration
Brad Naugle
Audio
Matthew Hane
Sara Evans
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Real Stories of Child Success
Each video followed a tight, structured format featuring authentic storytelling through simple yet powerful parent testimonials. We follow a drawn line that leads us through each success story. The campaign also required multiple versions of size and length to maximize reach and engagement.
Favorite Frames
Project By The Numbers
From concept to final render, every project is built on attention to detail and a passion for storytelling. Here’s how this project stacked up:
Total Organic Views
+818,000
Stories of success shared
3
Final Deliverable Files
28
Reported improvement in child-client's attention
+34%