Farm Bill
Client: Feeding America
Contracted By: Daily Planet Productions
With food insecurity affecting nearly 50 million Americans, Feeding America needed a way to explain the Farm Bill’s crucial role in supporting families in need. Our animation not only informed, but also drove viewers to take action, ensuring policymakers heard the call for a stronger, more effective Farm Bill.
Credits
Producers
Amy Stewart
Julie Hoffman
Animators
Brad Naugle
Tim Berthiaume
Illustration
Brad Naugle
Storyboards
Brad Naugle
Tim Berthiaume
Edit and Audio
Matthew Hane
Zoom into a New Perspective
Our approach blended a handcrafted, paper-cut aesthetic with smooth, continuous zoom transitions to maintain flow and clarity. The design needed to be flexible for multiple aspect ratios, ensuring accessibility across social media and advocacy platforms. By making the policy feel personal and urgent, the animation empowered audiences to get involved and demand a stronger Farm Bill.
Project By The Numbers
From concept to final render, every project is built on attention to detail and a passion for storytelling. Here’s how this project stacked up:
Total Views
3,528
Aspect Ratios Delivered
2
Economic Aid for Farmers
$10 Billion
Additional Farm Aid for Natural Disaters
$20 Billion