Client:
Al-New Aluminum Cleaner
What is Oxidation?
Aluminum oxidation is no joke, it makes all sorts of appliences and hardware around your home look worn down and dull. Which is why Al-New has come on the scene to restore and protect your home.
​
However, the oxidation process is not something the general public is aware of, which is why Al-New contacted us to create a quick explainer video for their product.
Credits:
Produced By:
Doug Thiel
Design:
Brad Naugle
Animation:
Brad Naugle
Audio Engineering:
Brad Naugle
​
Voice Over:
Anthony Bozin
The Look:
Explaining why and how aluminum oxidizes is a complex system, so we wanted to compliment that with simple and easy to understand visuals. There were a lot of possible approaches and a lot of iterations to play with. However, through all of the questions, one thing was clear. The science had to be accurate.
The Science:
We were able to have a demonstration / Q&A session with one of the lead chemists who works on Al-New. They broke down the process and fielded questions, while we were focused on asking clarifying questions in how this would translate visually.